Why SKEEN?

I’m Rocyie, the founder of SKEEN — but more than that, I’m someone who has lived with psoriasis for as long as I can remember. For years, my skin was a daily battle. I tried countless products that promised relief, only to be left feeling like an experiment, or worse — punished for having a skin condition I never asked for.

SKEEN was born from that struggle, and from a very personal promise I made to myself: to create skincare that doesn’t just work, but that truly understands. Gentle enough for sensitive skin, calming for inflammation, and safe for those of us living with psoriasis, eczema, or acne — while still being beautiful to use, because we deserve that too.

This isn’t just a brand to me. It’s a way of rewriting the story that people with skin conditions often carry in silence. With SKEEN, every product holds a piece of my journey and a message to you: your skin story matters, and you’re not alone in it.

SKEEN is for every flare, every scar, every breakout, every brave step you take toward self-acceptance. And I’m honored to walk this journey with you.